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Switch

by Chip and Dan Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? In a compelling, story-driven narrative, the Heaths bring together decades of research to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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